With the exponential growth in global eCommerce, the threat to our local SMEs who have not embraced eCommerce, is real. In contrast, Malaysian consumers are savvy buyers on eCommerce platforms, which has resulted in an imbalance – that in 2015, of the RM90 billion income derived from eCommerce, only about 5.9% were from export.
- It is for this reason that the focus of DFTZ is to drive export of our local SMEs, with a view to
expand market access of our local SMEs by on boarding onto various regional and global eMarketplaces
- Up skilling local SMEs in eCommerce and export capability and
- Driving demand of Malaysian products through focused promotions and campaigns on various regional and global eMarketplaces.